Christian conservative group ditches ‘Heritage Alliance’ in rebrand
Family Voice settles on new name after 11-month review
A leading conservative Christian advocacy group at the South Dakota Capitol is rebranding.
The lobbying organization Family Heritage Alliance announced this week its name has been changed to Family Voice.
“As we step into this next chapter of our story, we will speak with added clarity and speak with a strong voice – the Family Voice,” Executive Directo…




