Sioux Falls trucking company chipping in to promote South Dakota to rest of country

Western Provisions' rolls out redesigned fleet

(Submitted photo)

The state Tourism Department is getting some national promotion — free of charge — from a Sioux Falls-based trucking company beaming with South Dakota pride.

Western Provisions, Inc. this spring began a redesign of its 20-trailer fleet that includes South Dakota’s long-held motto “Great Faces, Great Place” adorned across the rear-facing doors of each cargo unit. And with each traversing the country to the tune of about 130,000 miles each year, Western Provisions, Inc. partner Jason DeGroot said he can’t begin to estimate how many eyeballs of drivers in other states will see them.

“They go all over the country,” said DeGroot, who owns the operations with his brother Jonathan and father Larry.

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