SDSU Extension survey highlights challenges, promises of agritourism

Operators cite hurdles to joining growing trend in farm country

Photo by Janylah Etienne on Unsplash

South Dakota State University Extension has identified key challenges and opportunities facing agritourism operators in South Dakota, highlighting the growing role of the industry in rural communities.

“Agritourism is so important to rural South Dakota because it strengthens local economies, preserves agricultural heritage and brings new visitors, along with their spending, into small communities,” Peggy Schlechter, SDSU Extension Community Vitality Program director, said. “It creates additional revenue streams for farmers, supports rural revitalization, and offers authentic experiences that visitors increasingly seek. With agriculture and tourism ranking as South Dakota’s two largest industries, agritourism is a natural fit.”