For Josh Brewer, booking a Christian music festival begins with talent, but talent alone will not get an artist onto the stage.
“We tend to be very selective, very picky at who we book because we want people that are, of course, high on talent, but also high on impact,” Brewer said. “They’re willing to share their story. They’re willing to share their experiences, which could impact someone who’s in the crowd.”
Brewer has served as CEO of LifeLight since 2016, though his connection to the ministry began years earlier. He married into the family behind the organization, started working there a few years later and eventually assumed its leadership. This September, he and his wife will celebrate their 20th wedding anniversary.
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