The Dakota Scout

The Dakota Scout

Travel South Dakota puts throwback twist in first Super Bowl ad

Ad debuted during big game Sunday

Jodi Schwan's avatar
Jodi Schwan
Feb 12, 2024
∙ Paid
(Travel South Dakota)

South Dakota is more than a “one-hit wonder.”

That was the pitch involved in Travel South Dakota’s first Super Bowl ad, which involved a collaboration with the 2000s one-hit-wonder band Nine Days.

The band reworked its hit single “Absolutely (Story of a Girl)” into a revamped “Absolutely (Story of a State),” a catchy way of touting So…

User's avatar

Continue reading this post for free, courtesy of The Dakota Scout.

Or purchase a paid subscription.
Jodi Schwan's avatar
A guest post by
Jodi Schwan
Jodi Schwan is the owner of SiouxFalls.Business and Pigeon605.com.
Subscribe to Jodi
© 2026 The Dakota Scout · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture