STRAIGHT OUTTA PIERRE | The ‘Plan B’ era brings loud socks, quiet math and voter unease
Sharp, snappy and South Dakotan — an anonymous shot of insight with a twist of sarcasm
Lately, it feels like the country skipped Plan A and went straight to Plan B.
Let’s start with this: has there ever been a better named product than Plan B? I mean, whoever came up with that deserves a lifetime achievement award in marketing. No confusion. No ambiguity. Just a simple, clear message: things didn’t go as planned, here’s Plan B. You don’t even need instructions. The name is the instructions.
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