South Dakota's motor vehicles division changes vanity plate policy following threat of lawsuit
Approval process now relies on dictionary to determine what's vulgar, ditches 'offensive to good taste and decency' standard
South Dakotans who’ve been denied personalized license plates by the state’s Motor Vehicles Division might be able to get the lettering they sought after all.
The South Dakota Department of Revenue has implemented an update to its vanity plate policy that will rely on a third-party language arbiter to determine what’s vulgar, and is inviting about 600 formerly rejected plate applicants to reapply.
“You were previously denied a personalized license plate which may now be available,” Motor Vehicle Division Director Rosa Yaeger wrote in a letter sent to about 600 individuals who’d been denied a vanity plate request based on staff deeming the requested plate “offensive to good taste and decency.”
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