Murdo salutes local legend on Pioneer Auto Show museum's anniversary

David Geisler, owner of roadside attraction, passed away in May

Inside one of the exhibits of the Pioneer Auto Show in Murdo. (Austin Goss/The Dakota Scout)

MURDO — Driving along Interstate 90 through central South Dakota, few things are as eye-catching as the Geisler family’s Pioneer Auto Show.

Since the spring of 1954, the museum that houses hundreds of iconic vehicles has stood adjacent to the interstate, tempting weary travelers with a reason to kick their vacation off a bit early before reaching the Black Hills.

But since May, Pioneer Auto has taken on a different feel, missing its beloved owner of more than four decades.

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